On the first day of a popular psychology course in the 1970s at City College of New York, students were told the story of how a remote South American tribe that was never exposed to technology or even electricity reacted when they saw a cowboy program on TV for the first time. Panic-stricken viewers dodged out of the way as galloping horses disappeared at the edge of the screen, while others searched high and low to find the missing animals. These were old, bulky televisions with scrappy black-and-white displays. But to the tribe members, the images were chillingly real.
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