Fast fashion is a lucrative business model offering trendy, mass-produced replica catwalk trends and haute couture designs at bargain prices. While enticing consumers to spend, it has paved the way for a throwaway culture in the clothing industry characterized by overconsumption and single-use purchases. But things are changing thanks to innovations in technology coupled with a shift in consumers' expectations—ushering in a new must-have trend: sustainable fashion.
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Saying farewell to a throwaway fashion industry
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