Advertising source may drive experience for some Siri users

Advertisements on a voice assistant like Alexa or Siri may be more effective if the assistant is viewed as the medium for the ad, not the source. However, user motives play a role in how these persuasive messages are received, according to a new study in the proceedings of the premier ACM Conference on Human-Computer Interaction (CHI 2022).

from Consumer Electronics News - Electronics News, Electronic Gadget News | Consumer Electronics |Electronic Gadgets https://ift.tt/3PHuTrL

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