Virtual fitting rooms can be a double-edged sword

Driven by online shopping, a growing number of retailers have launched virtual fitting rooms in recent years. That includes Amazon, the top apparel seller in the U.S., along with Nike, Macy's and Walmart. The virtual rooms allow shoppers to 'try on' clothes through interactive simulation technology and texture-mapped product images. It can cut down on returns and nudge hesitant shoppers to click the checkout button.

from Consumer Electronics News - Electronics News, Electronic Gadget News | Consumer Electronics |Electronic Gadgets https://ift.tt/eAKOxLu

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