Study produces transformer-based AI approach to predicting customer behavior

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they say "predicts digital customer behavior and delivers personalized marketing insights across complex, multi-touchpoint journeys—outperforming traditional methods in both precision and ROI."

from Consumer Electronics News - Electronics News, Electronic Gadget News | Consumer Electronics |Electronic Gadgets https://ift.tt/EtqVomb

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