New research reveals early warning signs behind streaming subscription cancellations

Even with 1.8 billion video streaming subscriptions worldwide, many services are seeing cancellation rates steadily rise, raising the question of why. An international study, published in the Journal of Retailing and Consumer Services, explores how platform satisfaction and content satiation—feeling overwhelmed or bored—shapes how worthwhile users think a service is, ultimately influencing subscription cancellation decisions.

from Consumer Electronics News - Electronics News, Electronic Gadget News | Consumer Electronics |Electronic Gadgets https://ift.tt/jXTKe0l

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